Are you curious about what the SHOT Show has to offer? Explore groundbreaking innovations in the New Product Center, gain exclusive insights into the Law Enforcement section, and discover how the SHOT Show, along with NSSF membership, plays a vital role in supporting the industry. Learn more about our ongoing commitment to firearm safety programs and other initiatives throughout the year.
The SHOT Show features the New Product Center, sponsored by the USCCA, where exhibitors showcase their latest innovations. Retailers can easily explore new products and scan QR codes for more information. Some of the most scanned products include the HM Defense HM50B2 rifle, DA Target's self-healing, color-changing full-sized IPSC targets, and the Triggercam 2.1, a scope-mounted video camera.
The New Product Center is located on the first floor of the Venetian Expo at SHOT Show 2025!