SHOT Show Exhibitor Profile: Rocky Brands: The Original Muck Boot Company

SHOT Show Exhibitor Profile: Rocky Brands: The Original Muck Boot Company | SHOT Show 2025

SHOT Show TV

Carbon Score: 9.4

In this SHOT Show Q&A, we had the opportunity to speak with Rocky Brands Vice President and Brand General Manager, Chris Lorenzo. Chris shared insights on what's new and exciting at Rocky Brands and The Original Muck Boot Company in 2025. He also emphasized new product lines and partnerships, as well as why the SHOT Show is an essential industry event. Rocky Brands is a world leader in premium quality Outdoor, Work, Western, Public Service and Military footwear as well as Outdoor and Work apparel and accessories. Innovation, quality, and durability are hallmarks of the Rocky brand. Visit the Rocky Brands booth in the Archery Business Pavilion Booth #80715

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